“Chrysler now has people in charge who have gasoline coursing through their veins.”
Can you imagine driving a Jeep with a top speed of 256 km/h? Not that we’re saying you should. The point is, when the 2012 Jeep Grand Cherokee SRT8 is released you will be able to. This is due to the “gear heads” who are now designing for and in charge of the Sport and Racing Technology (SRT) brand at Chrysler.
In an effort to be taken seriously by critics, competitors and consumers, Chrysler Group has turned to a group of “Gearheads” who live, breathe, and live the SRT vision.
145,000 SRT-branded vehicles have been sold since 1992. Many believed the glory days of the Sports and Technology brand were long gone. This could not be further from the truth. Now with SRT brand CEO Ralph Gilles leading the helm, the SRT brand is making an octane fuelled comeback.
Gilles contends that, “SRT vehicles are very profitable and they are an entry point for customers who might never enter Chrysler otherwise. Performance is a constant. Technology finds a way to make SRT-like products compatible with the current social climate.”
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